Baojun

2010 — The Birth of a Precious Steed

Baojun (宝骏, meaning "precious steed") was established in 2010 as a marque under SAIC-GM-Wuling Automobile (SGMW), a joint venture between SAIC Motor, General Motors (GM), and Wuling. The brand was created to serve China's rapidly expanding middle class with practical, reliable, and affordable vehicles — filling the gap between bare-bones budget cars and premium imports.

• Launched as the third marque under SGMW, targeting rural and suburban Chinese consumers.
• Backed by the combined manufacturing scale and engineering resources of SAIC, GM, and Wuling.

2011–2016 — Building a Mass-Market Foundation

Baojun's early years were defined by rapid model expansion. The brand launched sedans, MPVs, and compact SUVs that resonated strongly with Chinese families seeking value-for-money transportation. These vehicles were engineered for high reliability at low ownership cost, rapidly building brand loyalty across tier-3 and tier-4 cities.

• Baojun 630 sedan launched in 2011 — the brand's first domestically developed model.
• Baojun 730 MPV became a bestseller for large-family transport across rural China.
• Baojun 510 compact SUV quickly ranked among China's top-selling small SUVs.

2017–2019 — Peak Sales and the Electric Pivot

Baojun reached its sales peak in 2018 with over 454,000 units sold, cementing its position as one of China's leading mass-market brands. Alongside this momentum, the brand was also among the first to introduce affordable electric vehicles for urban commuters. The E100, a compact two-seat city EV, brought electric mobility within reach of everyday consumers at a time when EVs were largely luxury products.